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New identity doesn't address core of Corrections Corporations challenges

Private prison company Corrections Corporation of America (CCA) has decided to rebrand itself in hope of moving away from the perception of for-profit prison company, as reported by The Street. The company would now like to be called CoreCivic.

Stock in CCA has been under pressure ever since the Department of Justice decided to phase out the use of private prisons in August. The company is hoping that the new name and diversifying their interests into real estate and treatment facilities will help the company move away from it’s negative image as a private prison company and help the company bounce back from decades of bad press.

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